Lessons from a Virtual Bagel
The BBC’s Technology Correspondent, Rory Cellan-Jones set up a Facebook page for his small business to test how people would interact with his ‘meaningless brand’. He then ran a targeted Facebook...
View ArticleThe social London Olympics – to tweet or not to tweet
Can a social media strategy be too successful? The plan was that the London Olympics (#London2012) were to be opened up and made more accessible via a number of social media channels. The public was...
View ArticleWhen digital projects go wrong – lessons learned from the BBC
The UK’s National Audit Office has published its report into the failure of the BBC’s Digital Media Initiative. The BBC’s Digital Media Initiative (DMI) was meant to enable BBC staff to create and...
View ArticleYouth TV – ‘the need for speed’
The BBC’s youth TV channel to close; but a different story emerges in Belgium In the UK the BBC has announced that it is to close its ‘youth-oriented’ TV channel and move the content onto its online...
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